At the peak of the artificial intelligence stock market in late December, Apple (AAPL) traded as high as $260. AAPL stock is trading in a narrow $220 – $250 range in the foreseeable future. Despite refreshing its tablet and launching a budget iPhone, Apple stock is not moving up by much.
Long-term investors will view Apple as a strong buy. Still, valuation risks cannot be ignored. At a P/E nearly 40 times, it trades at a premium compared to Microsoft (MSFT)’s 32 times P/E.
New Products
Consumers might consider Apple as a boring brand. The firm is behind Amazon (AMZN), Microsoft, Tesla (TSLA), and Meta Platforms (META) on AI development. On March 7, the firm is reportedly delaying some AI improvements to Siri. Customers will need to wait until 2026 to enjoy the improved voice assistant, Siri.
The firm launched a more affordable variant of the iPhone 16. 16e has a Super Retina XDR display, AI, the A18 chip, and a 2-in-1 camera system. However, the A16 will have a 4-core GPU instead of the five found in the iPhone 16.
Apple updated the iPad Air. The 11th-generation tablet will be released to market on March 12. This pushes the price of the 10th gen model to the lowest price for 2025 at $259.99.
The updated MacBook Pro should push computer sales, too. Apple increased the memory and chip power on the all-new Mac Studio computer.
