Fifteen years ago, Freepik was just another stock image provider, helping designers find the right visuals for their projects. Today, it’s a completely different beast—a generative AI hub attracting over 60 million visitors a month.
The shift wasn’t accidental. It was the result of a company willing to rethink its purpose and move beyond static images to something much bigger: a fully AI-powered creative ecosystem.
Sitting in his living room , Freepik CEO Joaquín Cuenca Abela spoke with Decrypt about the state of the AI industry and how his company harnessed the opportunity generative AI brought for digital artists.
“When generative AI appeared, we saw we could expand our mission,” he told Decrypt. “We were no longer limited to helping designers with pre-made content. Instead, we could adapt to what they needed and create something unique for each person.”
The move paid off. Freepik is now a one-stop shop for AI-powered image and video generation, upscaling, animation, and more. Cuenca Abela put it simply: “We just want to give creatives more control.”
